A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few the reason why you need to protect your brand:
trademark renewal service in India registration of your mark gives everyone constructive notice of the ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a explore an identical or similar mark as yours will realize that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. 3rd workout party is placed on notice to choose a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.
Social media is an imperative resource for some businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies in place to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social sites account. See the venue’s policies for more. However, I identified that a person complain to social media site of those wrongdoing and claim that another is definitely your brand without permission, the social sites administrator responds with a request of proof of ownership belonging to the subject brand. A trademark registration gives compelling evidence of brand rights.
Registering your mark shows a persistence to your brand and shows clients that marriage commitment. The goodwill that could be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that is the same or similar to other parties’ trademarks or known brands with truly the only purpose of promoting them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name that is identical or similar for your own trademark.
Trademark registration can work for as long as you continue while using mark in commerce. There are some businesses that have registered trademarks which are over hundred years old.
Trademark registration may not necessarily for all businesses. However, there are many compelling advantages of protecting your brand just you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.